- Category:
Retail Tech, VR/AR, WebGL
- Software:
Unity, C#, WebGL, Eye-Tracking SDK
- Service:
Retail Simulation
- Client:
FreshMart Inc.
- Date:
December 6, 2025
RetailSim: VR & WebGL Merchandising Twin
RetailSim is a transformative “digital twin” platform that replaces physical mock stores with hyper-realistic 3D environments. Built on the Unity engine, it allows retailers to A/B test shelving layouts, analyze consumer behavior, and train staff using a unified Virtual Reality and WebGL ecosystem.
The Science of Shopping
Merchandising used to be guesswork. RetailSim turns it into a science. By tracking user gaze and movement in a simulated store, we provide heatmaps and analytics that reveal exactly why a customer picks up a product—before you ever stock the shelf.
Challenge & Solution
The Challenge: Physical retail is expensive to change. Testing a new aisle layout or planogram typically requires building physical mockups, printing signage, and disrupting actual store operations. Furthermore, onboarding new staff on complex inventory procedures is time-consuming and inconsistent across franchise locations.
The Solution: We engineered RetailSim, a dual-purpose simulation platform for merchandising analytics and workforce development.
Consumer Behavior Lab
We create virtual focus groups where participants shop in VR. Integrated eye-tracking technology generates precise heatmaps, showing which packaging grabs attention and which “hot zones” on the shelf drive the most engagement.
Metrics:
- Gaze duration analysis
- Reach-and-grab interaction tracking
- Pathfinding (traffic flow) heatmaps
Final Result
RetailSim has become the standard for our client’s merchandising strategy, significantly reducing the cost of innovation.
20% Sales Uplift
Stores that implemented layouts validated in the VR simulation saw a 20% average increase in sales for targeted product categories.
200 Hours Saved
The WebGL planning tool saved merchandising teams over 200 hours per quarter by eliminating the need for physical planogram mockups.
90% Pass Rate
Staff trained in the VR module achieved a 90% first-try pass rate on compliance certification, compared to 65% for video-trained staff.
RetailSim proves that the future of brick-and-mortar retail is built in the cloud.
